Connecting travel. Building value. Together.
Venture & Prosper unites travel and ground transport sectors, helping founders and investors transform fragmented opportunities into thriving businesses with expert strategies and growth support.
THE OPPORTUNITY
One journey. Too many disconnected experiences.
Travellers experience a single journey, from home and back again. The industry still operates through separate transactions, disconnected data and competing commercial interests. The opportunity is to connect the pieces. We help businesses identify where friction limits growth, where partnerships can create shared value, and where better use of data, technology and existing resources can improve commercial performance.
Three key outcomes
Who we help
Different businesses. A connected opportunity.
We work across the travel ecosystem, adapting our approach to the needs, ambitions and stage of each business.
TravelTech Founders
Confirm market fit and model before scaling up.
Operators & Growth Leaders
Enhance market strategy, pricing, service, & partnerships.
Investors & Acquirers
Evaluate and grow portfolio via investments and partnerships.
Ecosystem & Partners
Link TMCs, GDSs, OTAs, agents, and suppliers.
what we do
Strategy that connects. Execution that delivers.
We bring complementary expertise together around the commercial priorities that matter to your business.
01. Venture & Product
Build a proposition worth choosing.
Validate market demand, define the MVP and product roadmap, sharpen positioning and establish a commercially credible business model.
02. Go-to-Market & Growth
Turn market opportunity into sustainable growth.
Clarify your ideal customer, strengthen pricing and positioning, improve conversion and develop distribution partnerships that support expansion.
03. Technology, Data & AI
Make technology work towards a measurable outcome.
Connect data, content, APIs and automation to address real business problems. Apply AI where it adds value, supported by reliable data and clear commercial objectives.
04. Funding & Capital
Align capital with the business you want to build.
Develop funding strategies and investor readiness, assess appropriate capital options and facilitate relevant introductions.
05. M&A & Strategic Partnerships
Build, buy or partner around value.
Evaluate acquisition opportunities, structure strategic alliances and support due diligence, deal execution and integration.
06. Operations & Value Execution
Unlock the value already within your business.
Identify operational inefficiencies, improve supplier utilisation and servicing, and make better use of existing budgets, technology and capabilities before recommending additional spend.
BEYOND INDIVIDUAL TRANSACTIONS
From home. And home again.
A journey does not begin or end with a single booking. Each stage creates opportunities to improve the traveller experience and strengthen the economics of the wider ecosystem.
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CONNECTED ECONOMICS
Unlock the value in every connection.
Travel businesses generate valuable data across bookings, itineraries, inventory, payments and customer interactions. Too often, that information remains fragmented or underused.
We help identify how better-connected data, content, distribution and technology can support stronger commercial outcomes.
The V&P Difference
Complement. Enable. Empower.
We believe venture building is broken. Too often, businesses pursue capital, technology or growth before establishing the right foundations, commercial fit and execution plan.
From Ambition to Execution
Start with the destination.Work back.
Every engagement is shaped around your business stage, priorities, resources and desired outcomes.
Experience Across the Ecosystem
Travel expertise. Wider V&P capability.
Our travel offering combines sector experience with complementary expertise across venture building, commercial strategy, technology, finance, operations and M&A. Backed by V&P's wider network across product marketing, go-to-market, finance and capital, technology, data and AI, operations and M&A.
Nigel is a seasoned C-level operator and advisor with 25+ years of experience across SaaS, hardware, and services. With a track record spanning three exits and an IPO, he specialises in scaling ventures from pilot to platform—especially in complex, regulated markets.
Known for his GTM expertise and ecosystem thinking, Nigel has helped founders and executive teams navigate capital raises, M&A, and sustainable growth across sectors.
“Venture building is broken. I founded V&P to bring a more founder-friendly, human-centric approach—where success is shared, not extracted.”
Magnus Aideborn is an internationally recognized serial entrepreneur in travel tech with over three decades of experience building, scaling, and exiting companies. He has founded eight companies, including one IPO, and completed multiple successful exits – among them ArrivalGuides, the world’s largest destination content network, which he grew from idea to global market leader and sold three times, most recently to Lonely Planet.
During his time with ArrivalGuides, Magnus built partnerships with leading global travel players, airlines, OTAs, and hotel groups, establishing the platform as an industry standard for destination content. His ability to combine technology, content, and distribution has helped shape the industry.
Today, he leads Toristy and Lion Ventures, focusing on B2B distribution of experiences, AI-driven agent solutions, and commercial strategies that empower companies to own the entire value chain. Toristy is a Mastercard partner, delivering real-time, bookable inventory across 11 global markets – a strong validation of Magnus’s ability to build enterprise-ready solutions.
Magnus is known for his commercial acumen, his talent for packaging business models at speed, and his proven track record of guiding companies from idea to international expansion and exit.
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Rob Torres is a board leader and former Expedia Group executive with over 30 years of experience building and scaling global travel and media businesses. He currently serves as Board Chair of Katanox and is a board member of Global Glimpse and XanderPay, focusing on fintech, travel technology, and mission-driven organisations. Rob brings deep expertise in global partnerships, platform strategy, and digital media monetisation, shaped by senior leadership roles at Expedia and Google. He is based in Seattle and actively advises companies on growth, gov
IDEAS & INSIGHTS
Questions worth asking. Perspectives worth sharing.
Explore our thinking on connected travel, venture building and value creation. Access practical perspectives to help challenge assumptions, identify opportunities and make better-informed decisions.
The Connected Journeys
Fill out the details below to receive your copy of the White Paper on connected travel economics and API distribution.
The Connected Journeys
Fill out the details below to receive your copy of the White Paper on connected travel economics and API distribution.
The Connected Journeys
Fill out the details below to receive your copy of the White Paper on connected travel economics and API distribution.
Where could better connections create value for you?
Whether you are building a TravelTech proposition, improving an established operation, exploring a new market or evaluating a strategic partnership, the starting point is understanding where you want to go.
Get in touch
Let’s explore how we can
work together
Fill in a few details and we’ll be in touch to discuss where our ambitions align.
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